Maxi Iglesias and Ximena Romo star in the original production created by bestselling author María Dueñas and produced by 360 POWWOW & Isla Audiovisual.
MIAMI – June 21, 2023 – ViX, the world’s leading Spanish-language streaming service, announced today that its new original dramedy "LOS ARTISTAS: PRIMEROS TRAZOS," will premiere exclusively on July 7th on the platform's Premium plan. The entire 10-episode season of this story filled with fraud, deception, forgery, and suspense, set in the exclusive, multi-million-dollar world of art sales, will be available from day one.
Starring Maxi Iglesias ("Volver a Caer," "Valeria," "Dueños del paraíso," "Velvet," "Física o química") and Ximena Romo ("María Félix: la doña," "Señorita 89," "El color de la pasión"), the original production is the first project created as a series by bestselling author María Dueñas, who is developing two new projects as part of a first-look deal with ViX.
Filmed in Spain and the United States, "LOS ARTISTAS: PRIMEROS TRAZOS," tells the story of Cata (Ximena Romo), a young Mexican art expert who, due to bitter twists of fate, ends up working in a mediocre restaurant in Madrid, and Yago (Maxi Iglesias), a young Spanish antique dealer forced to close his business and seek new opportunities due to bad luck. Unexpectedly, they meet, and the chemistry between them, combined with their need to find a way out of their tough circumstances, turns them into a captivating duo searching for buyers of magnificent works of art. The problem is that these works are fake.
Nonetheless, their talent, boldness, and audacity help them achieve their goals in a series that is captivating, addictive, full of humanity, unexpected twists, irony, and beauty.
Francesc Garrido ("Waiting for May," "El jaguar") plays the antagonist in the series produced by 360 Powwow and Isla Audiovisual, directed by Joaquín Llamas, Oriol Ferrer, and Manuel Sanabria, and produced by Daniel Gutman and Víctor García.
ViX offers more than 75,000 hours of on-demand content and over 100 streaming channels, all in Spanish. The app offers two access levels, one free with ads and the other premium with a subscription, available in the United States, Mexico, and most Spanish-speaking countries in Latin America, on all major mobile platforms, connected TV devices, and online at vix.com.
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