Básico Stream: The new wave of Latin streaming born in Miami.

Carlos Vives en Lo Dije o Lo Pense

In a corner in the south of Miami, a group of creators is transforming an old mechanic's garage into a streaming studio bursting with energy. There, amidst cables, lights, and cameras, Adrián Santucho, CEO and one of the founders of Básico Stream, welcomes visitors with the spontaneity that characterizes the entire platform.

“We are a great opportunity: for us, for the talent that accompanies us, and for the audience,” he says with a smile. The phrase summarizes the essence of a project that, in barely six and a half months of existence, has managed to connect with the Hispanic community in a distinct, fresh, and unfiltered way.

The idea for Básico Stream emerged from the prior experience of Santucho and his partners, Leo Lavazza and Alejandro Pimentel, in traditional production and digital content. They detected a gap in the U.S. Hispanic market: “A large part of our audience was not being served. Traditional television is expelling both young people and those over 50,” Santucho explains. The answer: a space that combines live programming, irreverence, and closeness, designed for those seeking authentic representation and connection.

El equipo de Básico Stream durante Buenos Dias Pecadores

“We are generating community. We want people to come and feel at home, for our hosts to become their friends, and for every show to be an experience to enjoy every day,” he adds. And it’s not just rhetoric: the interaction with followers in the YouTube, Twitch, and Kick chats proves that the model works. Many wait before each program begins, actively participating and following the talent on their social media.

Since its launch in April 2025, Básico Stream has rolled out four daily shows that seek to combine entertainment, humor, and culture:

"Alguien tiene que empezar” (Someone Has to Start) opens the day with Mariano Chiesa, a host who mixes improvisation, impersonations, and news in a disruptive way, showing that the morning can begin with laughter and creativity.

"Buenos días, pecadores” (Good Morning, Sinners), hosted by Rodolfo “El Chamo” and Maite Peñoñori, focuses on celebrity and show business, offering a fresh perspective on what is happening in the world of entertainment.

"Lo dije, o lo pensé” (I Said It, or I Thought It) features a group of friends (Eliane Gallero, Cata Balzano, and Dani Nares) who address lifestyle, politics, and current events, all with humor and spontaneity, connecting with an audience looking for close and unfiltered conversation.

"Y llegamos tarde” (And We Arrived Late), led by Juan de Montreal, Vicky Van, Dany Di Giacomo, and Checho de Montreal, breaks with any predictable schedule or script, offering a show that is unpredictable, fun, and completely free.

Santucho emphasizes that, although the shows appear spontaneous, there is prior work involved: “Each program has its format, based on the hosts’ DNA and the topic of the day. The spontaneity is organized, but the essence of each talent is respected.”

Adrián Santucho, CEO de Básico Stream con Carlos Vives y su equipo de trabajo.

The Miami studio, a renovated former mechanic's garage, symbolizes Básico Stream's philosophy: authenticity, locality, and closeness. "To be global, we have to be local. Básico is a space that reflects what happens in Miami, its diversity and its rhythm, and from there we connect with the Latin community in other cities like Chicago, Los Angeles, and New York," Santucho explains.

The atmosphere during the recording is positive and familiar. The team feels like one big family where creativity flows, mistakes are accepted, and fun is part of the daily routine. This vibe is transmitted to the audience, which perceives the authenticity and warmth of the hosts.

Despite its short existence, the expansion plans are ambitious. Básico seeks to consolidate its presence in the U.S. Hispanic market, grow its community, explore new formats and live events, and eventually expand to other cities. Monetization combines revenue from social media, local and national brand campaigns, and exclusive content that strengthens the relationship with the audience.

"We want to grow, yes, but above all, we want community. We want people to know us, follow us, and participate in events, shows, and experiences," emphasizes Leo Lavazza. The platform also seeks to provide opportunities for talent passing through Miami, with temporary residencies that generate fresh, special shows, connecting with the community and maintaining Básico's characteristic freshness.

Básico Stream is not just an entertainment channel; it is a reflection of the Latin community living in the United States, a space where humor, culture, and spontaneity meet closeness and authenticity. In less than seven months, it has managed to attract committed followers, give voice to diverse talent, and offer a meeting point where people feel accompanied.

In a world saturated with pre-fabricated content, Básico bets on freshness, authenticity, and real connection. From that old mechanic's garage in Miami, the platform looks to the future with the conviction that there is space to tell unfiltered Latin stories, and that the audience is ready to hear them. As Adrián Santucho says: "We are creating community, and that is what defines us."

Esther Piccolino

Mié, 12 de noviembre de 2025, 9:40 a.m. EST

Cortesia: El Nuevo Herald